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In The Beginning There Was Hyundai
21 Apr2009
And the bigwigs spent ten years building brand equity with cheap, basic transportation. And lo, the Japanese automakers headed upmarket, ceding entry level business to the Koreans.
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- In: Automobile
- Tags: ceding-entry, crowd, from-budget, hyundai, japanese, level-business, spent-ten, the-driver, years-building